Roma Bar Show 2025

The Capital Shakes the Future of Mixology (Now with Parma on Board)

May 7, 2025

News

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On May 26-27, the Palazzo dei Congressi will host the fifth edition of Roma Bar Show. A celebration of hospitality, creativity, and Made in Italy excellence. This year marks a major turning point: Fiere di Parma has officially joined the event's ownership.

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Rome, May 2025 The atmosphere at the Roma Bar Show press conference was electric, filled with excitement and anticipation. Organizers unveiled what is shaping up to be the most ambitious edition yet of Italy’s premier spirits and mixology trade show.

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Antonio Cellie / Andrea Fofi / Marco Diotallevi

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What’s New?

Fiere di Parma, one of Italy’s most influential exhibition organizations has officially joined the Roma Bar Show ownership structure. This new partnership brings strategic vision, international reach, and a shared ambition to establish the event as a European benchmark for the beverage and spirits industry.

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Matteo Zoppas / GiorgioTrabucco / Andrea Fofi / Alessandro Procoli / Antonio Cellie

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A Natural and Strategic Alliance

“The success of any fair depends on two things: location and people,” said Antonio Cellie, CEO of Fiere di Parma. “And here, we’ve found both.”

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Cellie praised the Roma Bar Show founders Andrea Fofi, Fabio Bacchi, Giuseppe Gallo, and Alessandro Procoli. For their vision and professionalism, highlighting the natural synergy between their goals and values.

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“With Rome as our stage and a thriving international bartending scene, the Bar Show has everything it takes to become a global leader just as Vinitaly has in the wine world.”

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Trade, Export, and Global Opportunities

Also speaking at the event was Matteo Zoppas, President of the Italian Trade Agency (ITA), who emphasized the renewed strategic role of trade fairs in global commerce.

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“After the pause brought on by the pandemic, we’ve come to fully appreciate the essential value of trade fairs especially vertical, specialized ones like Roma Bar Show. They are irreplaceable tools for building trust, boosting exports, and growing business.”

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In partnership with ITA and Fiere di Parma, Roma Bar Show 2025 will introduce its first-ever International Buyers Program, bringing global importers, distributors, and key decision-makers to Rome. The aim? High-quality connections, new business opportunities, and greater international visibility for Italian excellence.

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Rome, City of Major Events (Again)

Giorgio Trabucco, representing Roma Capitale, reaffirmed the city’s commitment to regaining its place as a hub for world-class events.

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“We support Roma Bar Show because it brings high-quality, value-driven tourism to our city. These are visitors seeking not just monuments, but rich cultural experiences centered around food and beverage. That’s the kind of tourism we want to foster.”

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The event enjoys official support from the Municipality of Rome and features a sustainability partnership with ATAC, the city’s public transport provider, which will offer discounted tickets and eco-friendly mobility options for attendees.

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A Community Built on Passion

Roma Bar Show is more than just an event, it’s a community. Founders Fofi, Bacchi, Gallo, and Procoli reflected on the show’s origins, a project launched over a decade ago to connect and elevate Italy’s bartending scene. In just four editions, it has become a central player on the European stage.

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“This partnership marks a new chapter - a version 2.0,” said Fofi. “We’ve built a platform that not only hosts brands, but fosters culture, opportunity, and a sense of belonging.”

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That commitment extends beyond the venue. In June, Roma Bar Show will inaugurate a new public basketball court in the Garbatella neighborhood designed by street artist Camilla Falsini and sponsored by JD Sports as a gift to the local community and a symbol of what large-scale events can give back to the city.

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Learning, Culture & Celebration

Under the evocative theme “Together We Shake,” Roma Bar Show 2025 promises a dynamic program: masterclasses, seminars, tastings, off-site events, and the third edition of the Roma Bar Show Awards, recognizing excellence across seven key categories plus the prestigious Lifetime Achievement Award.

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Education is at the core of the experience, with a rich Educational Program featuring international speakers and hands-on workshops. From Asia to the Americas, the world’s top bartenders, innovators, and thought leaders will gather in Rome to explore trends, refine technique, and inspire the next generation.

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